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Copyright Fairex 2019 - All rights reserved

F o r    y o u r    a p a r t - h o t e l

All Fairex partners are employing HYMMAS™ techniques,

the most effective and powerful tool for the growth of Hospitality Industry's businesses.


Each business has specific needs, although they belong to the same Industry.

Hotels, Resorts, Motels, Apart-Hotels, Bed & Breakfasts, Hostels, Inns:

they might be considered, at first glance, similar among them,

but still there are important differences between them

that only an expert and specialized consultant

can identify and exploit.

That’s why Fairex Consulting offers tailored, ad hoc solutions

for all these different enterprises, even if they all belong

to the Hospitality Industry.

Let's consider, for example, an Apart-Hotel:

the length of stay, the services and facilities offered,

the location, the staff training, the furniture:

all these details are quite different if compared

to those of a hotel or a resort.


Our advisory services, specifically dedicated to Apert-hotels,

include project planning, project realization and business support,

with a comprehensive approach, from conceptualization and development,

through to realization of global hospitality projects.

Our full range of services provide unique knowledge on the management of

hospitality professionals, securing sustainable returns for your investments. 

Bespoke and complete set of services, to add value to, and help

defining the creation of new hospitality concepts, business models or plans.

Step by step guidance for our client’s project, from the planning though to the

pre- and post-opening, to ensure that investors understand how to manage

relationships with hospitality professionals, and to advise on the long term strategies

which will yield sustainable results for their business or project.





Global market research

Regional market research

Local market research

Hospitality products' concept
Brand research and analysis
Competitors' analysis
Market expectations
Local HR market research





Concept definition
Product definition
Operations process
Feasibility studies
Sustainability studies
Risk analysis
Individual development
Destination development




Revenue forecasting
Operational costs forecasting
Return on Investment analysis
Operational model
Budget analysis over 5 years
Budget analysis over 10 years
Cash-flow analysis
Activity plan


HYMMAS™ (Hotel Yield Maximization Marketing Advanced Strategy)

is a patented technique exclusively employed by Fairex partners.

It's an incredibly powerful and effective tool,

based on a new way to broadly apply holistic marketing strategies

and techniques to the Hospitality Industry establishments:

Hotels, Resorts, Motels, Apart-Hotels, Bed & Breakfast, Hostels and Inns.

HYMMAS™ techniques often lead rapidly to a

double-to-triple-digit sales increase, despite a tough business environment,

at the same time tremendously reducing all costs, with the result of

an incredibly high increase of company's net profit.


But also the quality of services will be hugely improved.

Indeed, Fairex is a customer-centered company,

and customer satisfaction is both a goal and a marketing tool.

Nowadays, as never before, companies need to be especially concerned

with their customer satisfaction level, because the Internet provides a tool for consumers

to quickly spread both good and bad word of mouth to the rest of the world.


HYMMAS™ offers you new possibilities to stand out in the crowd,

thanks to its unique way to holistically apply the most advanced marketing techniques,

together with the use of new exclusive financial and marketing indexes:



Thanks to HYMMAS™ techniques, Fairex can certainly lead your company

a few years ahead of the competition!

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