Copyright Fairex 2019 - All rights reserved

S E C T O R :   t e r t i a r y
B u s i n e s s :  s o c i a l
a n d   p u b l i c   s e c t o r s

All Fairex Global Management Consulting partners are employing

CYMMAS™ techniques, the most effective and powerful tool

for the growth of all Tertiary Sector's businesses.

 

CYMMAS™ (Corporate Yield Maximization Marketing Advanced Strategy)

is a patented technique exclusively employed by Fairex partners.

It's an incredibly powerful and effective tool,

based on a new way to broadly apply holistic marketing

strategies and techniques to Tertiary Sector's businesses.

Applied to Social and Public Sectors businesses, CYMMAS™ techniques

will certainly and rapidly bring huge advantages for the whole Community,

not only reducing and optimizing all public expenditures,

but also improving the quality of all delivered services and products.

Indeed, Fairex Consulting is a customer-centered company,

and community satisfaction is both a goal and a marketing tool.

Nowadays, as never before, Public Authorities need to be especially concerned

with their own community satisfaction level, because the Internet provides a tool for consumers

to quickly spread both good and bad word of mouth to the rest of the world.

CYMMAS™ offers you new possibilities to better serve a community,

thanks to its unique way to holistically apply the most advanced marketing techniques,

together with the use of new exclusive financial and marketing indexes:

(ASPSM, ASPAS, ASPAR, APPAE, ROMI, GAPGA, etc).

Thanks to CYMMAS™ techniques, Fairex Consulting can certainly

help Public Authorities to create a better place to live!

 

MARKET

STUDY

 

Global market research

Regional market research

Local market research
Brand research and analysis
Competitors' analysis
Market expectations
Local HR market research

 

BUSINESS OPPORTUNITY

IDENTIFICATION AND SELECTION

 

Concept definition
Product definition
Operations process
Feasibility studies
Sustainability studies
Risk analysis
Individual development

 

BUSINESS PLAN

DRAFTING

Revenue forecasting
Operational costs forecasting
Return on Investment analysis
Operational model
Budget analysis over 5-10 years
Cash-flow analysis
Activity plan