
G l o b a l
M a n a g e m e n t
C o n s u l t i n g
S u s t a i n a b l e M a r k e t i n g S t r a t e g i e s
1 0 0 % P u r e I t a l i a n T a l e n t
Copyright Fairex 2019 - All rights reserved
S E C T O R : t e r t i a r y
B u s i n e s s : s o c i a l
a n d p u b l i c s e c t o r s
All Fairex Global Management Consulting partners are employing
CYMMAS™ techniques, the most effective and powerful tool
for the growth of all Tertiary Sector's businesses.
CYMMAS™ (Corporate Yield Maximization Marketing Advanced Strategy)
is a patented technique exclusively employed by Fairex partners.
It's an incredibly powerful and effective tool,
based on a new way to broadly apply holistic marketing
strategies and techniques to Tertiary Sector's businesses.
Applied to Social and Public Sectors businesses, CYMMAS™ techniques
will certainly and rapidly bring huge advantages for the whole Community,
not only reducing and optimizing all public expenditures,
but also improving the quality of all delivered services and products.
Indeed, Fairex Consulting is a customer-centered company,
and community satisfaction is both a goal and a marketing tool.
Nowadays, as never before, Public Authorities need to be especially concerned
with their own community satisfaction level, because the Internet provides a tool for consumers
to quickly spread both good and bad word of mouth to the rest of the world.
CYMMAS™ offers you new possibilities to better serve a community,
thanks to its unique way to holistically apply the most advanced marketing techniques,
together with the use of new exclusive financial and marketing indexes:
(ASPSM, ASPAS, ASPAR, APPAE, ROMI, GAPGA, etc).
Thanks to CYMMAS™ techniques, Fairex Consulting can certainly
help Public Authorities to create a better place to live!
MARKET
STUDY
Global market research
Regional market research
Local market research
Brand research and analysis
Competitors' analysis
Market expectations
Local HR market research
BUSINESS OPPORTUNITY
IDENTIFICATION AND SELECTION
Concept definition
Product definition
Operations process
Feasibility studies
Sustainability studies
Risk analysis
Individual development
BUSINESS PLAN
DRAFTING
Revenue forecasting
Operational costs forecasting
Return on Investment analysis
Operational model
Budget analysis over 5-10 years
Cash-flow analysis
Activity plan