G l o b a l
M a n a g e m e n t
C o n s u l t i n g
S u s t a i n a b l e M a r k e t i n g S t r a t e g i e s
1 0 0 % P u r e I t a l i a n T a l e n t
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Being in Business without a Website is like trying
to climb the Everest in flip flops and Bermuda shorts!
If your business is not yet online, you are invisible
to an increasingly large portion of the population.
That means potential customers will never be able to find you
and never be able to take advantage of the services you offer.
Without a website, people might not be able to find your business.
If you are asking yourself:
"Do I need a website for my business?",
the answer is a resounding: "Yes, you definitely do!"
If you’re a business owner on the fence about creating a website,
we’ll save you some time: yes, you need one!
A good one, a professionally designed, lead-catching,
sales-increasing, brand-differentiating website!
No matter what industry or sector you're in,
in 2020 you need a good website.
Yes, you needed one the day you started your business,
but better late than never.
We want you to succeed!
If you like this website,
you can have the same one for your business:
A website is an incredible showcase to the world:
it's a terrific, fundamental tool for increasing the revenue of your business.
Here you can hire a Web Designer to create your ad hoc website or
update your existing website (hosted on Wix, the best platforms ever!)
Don't try to do it by yourself: spend your time on what you do best
and let professional web designers do a great website for you!
If you’re already ready to unlock your company’s success
and get started with a lead-driving website, you can click here!
Not yet ready? Then, please continue to read.
Deloitte (first Marketing Agency in the world) found that
even small digitally advanced businesses:
- Earned two times as much revenue per employee
- Experienced revenue growth over the previous year that was nearly four times as high
- Were almost three times as likely to be creating jobs over the previous year
This applies to all industries!
Digital advancement starts with a website.
If that’s not enough to convince you,
here are eight non-negotiable reasons
why you need not just a website,
but an optimized, accessible one,
no matter your Industry or Sector you are in:
30% of consumers won't consider a business without a website
Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will not consider a company that doesn't have one.
People are searching for you online
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason why so many companies
invest in a website with search engine optimization (SEO): 97% of people go online to find a local business, and 93% of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting his/her business? Not you.
the majority of consumers use companies' websites to find and engage with business
Yup! According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63% of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93% of online experiences begin with a search engine: you do the math. Another compelling reason your business needs a website? Research by Yellow Pages and LSA found that 30% of consumers automatically strike a business from consideration if it doesn't have a website.
commercial transactions in every industry are influenced by digital website content
A full 75% of buyers say digital website content significantly impacts their buying decision, and 62% say they can finalize their purchase selection criteria based on a website’s digital content alone.
75% of consumers admit to making judgement on a company's
credibility based on the company's website design
Not having a website makes consumers trust you less. In fact, in 2018, 75% of people admitted to making judgement on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards. Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website to your visitors, and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
you need to answer basic questions quickly
People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
Who are you?
What do you do or offer?
How do I contact you?
We live in an age of "Now", where consumers want the information they seek immediately. That means your company’s website should answer each of the questions above without the user needing to scroll down the page at all.
it will help you beat the Goliath in your Industry
Did you know that having a website can help you beat the Goliath in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They compete heavily with big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.
social media reach is diminishing
So, you think you don’t need a website because you’re on Facebook. Great, so is every other business in America. You need a website even if you have a Facebook page. And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017. While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
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